Wills Lifestyle India Fashion Week - Day 5: Anita Dongre Spring Summer 2011

Anita Dongre's work with organic fabrics and cotton farmers is commendable, but on the other hand, her collection seems more like mall brand clothes than designer wear. Floral printed sundresses on cool cottons though common place was quite refreshing. Even though Anita has nothing new to offer in terms of design and innovation, she does know her market very well; her commercially viable pieces should be a sellout.

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Anita Dongre Spring Summer 2011

Designer Anita Dongre (left)

Pictures Courtesy Daylife, FDCI, Vogue India